Strategic Communication
Why Study Strategic Communication?
93.5%
Employability rate of a recent communications graduate
75.4%
Working in the private sector
imco.org.mx
53%
of the workforce is comprised of women
imco.org.mx
What Does A Graduate In Strategic Communication do?
In addition, at Arkansas State University Querétaro, we prepare students to be professionals with a solid foundation in oral, written, and visual communication. Furthermore, we equip students with the necessary tools and skills to build careers in Mexico and the United States.
Open your world to possibilities. Enroll now! Begin your journey in the exciting field of strategic communication and get ready to make your mark in the international market.
Live the University
Double Degree
VALID IN MEXICO AND THE UNITED STATES
Classes 100% In English
WITH A MULTICULTURAL TEAM OF TEACHERS
American University Model
THE FIRST AMERICAN UNIVERSITY IN MEXICO
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Labor Field Where do strategic communication professionals work?
Communication professionals work in various types of organizations and companies
- Oink my god
- ESPN
- Walt Disney
- GRUPO PEPSICO
- Ocelote Films
- Communika
- Siege Media
- Agencia VU
Aspire, Dream, Realize Some great communicators of the 21st century
Alejandro González Iñarritu
Mexican filmmaker, screenwriter, producer, broadcaster, and composer.
One of the most famous and renowned communication specialists, known for winning 2 Oscars for the films “Birdman” and “The Revenant”.
Carmen Aristegui
Prominent Mexican journalist who began her journalistic career at Imevisión.
A broadcasting company with its own information and analysis channel.
Luis Arturo Villar
Youtuber
Better known as Luisito Comunica, he is one of the most famous YouTubers with more than 20 million subscribers.
Iliana Sod
Journalist, presenter and producer.
He has covered various events, such as the war in Iraq, and international music and film festivals, such as Cannes (France).
Learning Outcomes
Upon completion of the Strategic Communication degree, the graduate of Arkansas State University campus Querétaro will be able to:
- Know and understand how to use advertising, public relations, social media, branding, crisis communication, media relations, research methods and evaluation tools to help organizations communicate and build relationships with their publics.
- Be prepared to work for advertising and public relations agencies, companies big and small, governmental agencies, and nonprofit organizations such as universities, hospitals, museums and NGOs.
- Understand concepts and apply theories in the use and presentation of messages, images, and information.
- Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
- Communicate effectively using words and images for multiple platforms, ranging from interpersonal communication to digital media.
Degree Plan
General Education
- First Year Experience – Making Connections
- Composition I
- Composition II
- Oral Communication
- Math Elective
- Life Science Elective
- Physical Science Elective
- Mass Communication in Modern Society
- Social Science Elective
- U.S. History or U.S. Government Elective
- Fine Arts
- Humanities Elective
Strategic Communication Core
- Interactive Advertising
- Account planning and management
- Internship
- Strategic Communication Law and Ethics
- Strategic Writing I
- Strategic Writing II
- Strategic Visual Communications
- Social Media in Strategic Communications
- Principles of Strategic Communication
- Social Media Measurement
- Strategic Communication Campaigns
Media and Communication Electives
- Elective
- Elective
- Elective
Minor and General Electives
7 Minor Courses
General Electives
- 7 Courses in General Electives or
- a Completed Minor in Another Discipline
