Tracy started her journey of teaching with the Technological University of Queretaro as a teacher of Advanced Level English. Later she joined Universidad del Valle de Mexico as a lecturer of Management. Prior to her entry in academia, she gained her industry experience in various roles, such as Research Analyst and Marketing Communications Analyst in North America. Her past employers include renowned Marketing Farms and Research Companies. She also has experience from Automotive and Telecommunication Industry. During her Bachelor’s at the Oakland University, she was chosen by the Department of Transportation of the United State Government where she helped in drafting the inter-state railroad marketing plan. She also had been an active member of the American Marketing Association. She graduated with a Departmental Honors with a major in Marketing and minor in Business Administration.

During her Master’s at Franklin University, she gained extensive knowledge about the many different areas of marketing.

Now, she is a faculty member of Arkansas State University Campus Querétaro 


MSC, Marketing and Communications, Franklin University 
BSC, Marketing, Oakland University

Teaching specialties


Research interests

The effect of the recession on advertising Impact of brand awareness on consumer/brand loyalty.

Analysis of consumer buying behavior (Impulse buying)



Contact information