Sidney holds a bachelor’s degree in marketing, a Master in Communications and a Master in Innovation for Enterprise Development, all three also at Tecnológico de Monterrey. She has developed professionally working for retail and service companies performing and leading several marketing activities that include market research, brand strategies and advertising and promotional activities. Additionally, she has worked as a consultant for small and medium companies, as well as entrepreneurs, helping them develop marketing strategies. She has also been a professor at different top national universities for almost 10 years, teaching marketing and business subjects.
Sidney is currently a PhD in Management Sciences candidate. During her doctoral studies she has published two articles in marketing journals and is currently working in the final stages of her dissertation. She is married and enjoys music, movies, outdoors sports and a good cup of coffee. In her spare time, she likes a good movie or book and exploring new places where she can enjoy nature.